I had the honor and privilege of attending the Nike DJ AM/ DJ Premier Pack Launch Party in Los Angeles this past Saturday. The event was held at the Ricardo Montalbán theater. Now you probably know DJ AM (RIP) and DJ Premier, but do you know who Ricardo Montalbán is? Here let me refresh your memory. KHAAAAAAN!
This party was insane. When I showed up, DJ Spider was rocking the tables and Ben Baller was on the mic, hyping the crowd. The event was RSVP or invite only and all ticket sales went to the DJ AM Memorial Fund. Throughout the night, they raffled off numerous pair of boxes that included a pair of the DJ AM Dunk Highs and DJ Premier Air Force 1s and 2 limited edition vinyl records commemorating each DJ. The first 10 in line actually got a free pair. One guy told me he was standing in line since 3pm that afternoon. CRAZY!
A scratch session in honor of DJ AM went down that included DJ Spider, DJ Vice, DJ Homicide and even Ben Baller, who claimed to have not deejayed in 6 years! Peep a video of the scratch sess. After that, Alchemist followed up with a more than honorary set. So much talent on those decks, especially with DJ Premier closing out the night.
Last time I saw Premier spin was MAGIC at the Famous after party in Vegas. I didn’t think anything could top that, but Premier murdered those decks and the crowd went nuts over all the ill tracks he pulled out. All in all, there was a lot of love in that building. For Nike, for DJ Premier, and especially for DJ AM. Rest in Paradise fam, we miss you.
Thank you Chelby from Deckstar for the invite. Shouts to DJ Kevekev, KRODON, Alchemist for a killer set, DJ Spider, WC, Ben Baller and everyone else that night.
As always, more pictures can be found by viewing this flickr set.
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